Holi Hai!! Let the celebrations begin.

In support of our South Asian customers, we are excited to present new advertising that celebrates and recognizes the ‘Festival of Colors’. The print ad features Snoopy pulling a wagon full of the Holi Ke Rang and Gulal (the colorful powders used for Holi) as he prepares for the celebration of Colors of Unity & Brotherhood. The holiday ad is just one of our objectives to make an even stronger cultural connection to our South Asian clients/potential clients, as well as our diverse customer base overall. At MetLife, we continue to serve the South Asian community. The Holi print campaign will launch the week of March 17th, just in time for the festive celebration on March 22nd.

Print

Holi Festival Print (467kb)

Bollywood!

Building on the momentum and the success of last year's Bollywood campaign, we developed two new TV spots and print ads that incorporate the Bollywood-theme which has resonated so well with our target audience. We understand that providing a good college education for one's child and/or planning for one's retirement are goals that many of our South Asian consumers have in the US. We address these concerns in our campaign and urge consumers to start securing their financial stability today by calling one of our dedicated South Asian representatives. At Metlife, we continue to serve and be part of the South Asian community. Our success is attributed to our long term committment to the market and our salesforce which has proven integral in realizing the objectives and aspirations of our consumers.

Television

           
College Planning (79.3kb)                       Retirement (81.1kb)  

Watch the commercials   

Print

                       
College Planning (1.43MB)                 Retirement (1.23MB)

Diwali Print

Diwali (7.2kb)