Exciting and innovative events have been springing up all over MetLife in 2007. From celebrating the 20th Anniversary of the MetLife Blimp to keeping up with the buzz of the “if” advertising campaign, the promotions are ongoing.

Launching the limited-edition “if” silk scarf, watching Snoopy walk down the runway of the MetLife Snoopy in Fashion show at Mercedes-Benz New York Fashion Week, and auctioning off the designs on eBay to benefit Dress for Success are just a few of the ways we’re building on the momentum we’ve already established through our award-winning ads, and our “if” and Snoopy brand assets.

Continuing to facilitate consumer involvement with our brand through unique events and sponsorships, MetLife is honoring the legacy of Mr. Charles Schulz, the genius behind Peanuts, the most popular comic strip in history, and the creator of MetLife's valuable brand icon, Snoopy. In tribute to the legend, and to demonstrate our long-standing support of public television, MetLife is the sponsor of  Good Ol’ Charles Schulz, a production for the American Masters series on PBS.

Keep track of all our events on the new 2008 MetLife “if” calendar, featuring colorful and poignant “if” statements, many credited to MetLife associates, to inspire you every day. Add a personal touch and create your own statements and share with family, friends, and colleagues as a reminder that everyone has their own ifs in life...and MetLife can help you build a personal safety net to manage them!

Click on the icons below to learn more about the great things happening at MetLife!