Named Best Asian Advertising Campaign in 2006

New York, NY, November 22, 2006 – MetLife won top honors, Asian category, for its Bollywood campaign at the annual Association of National Advertisers’ (ANA) Multicultural Excellence Awards, held on November 12-14, 2006 in Santa Monica, CA.

The annual ANA Multicultural Excellence Awards program recognizes outstanding multicultural advertising campaigns and is sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

"We are both honored and excited to join the prestigious rank of winners, and pleased that such an organization as ANA recognizes our innovation, creativity and above all, our dedication to excellence in all that we do," stated said Phil Salis, vice president, Individual Business Marketing, MetLife.

Airing in the spring of 2006, the spots were produced by MetLife and IW Group, Inc. with renowned film director Prasoon Pandey, lyricist Prasoon Joshi and score composers Ehsaan & Loy. The new commercials were filmed at the heart of Bollywood in Film City, Mumbai, India. In addition, the company established the 1-888-METLIFE-1947, where operators are available in both English and Hindi to speak to consumers interested in MetLife products and services.

MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), a leading provider of insurance and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement & savings products and services to corporations and other institutions. For more information, please visit www.metlife.com.

The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA’s membership includes 370 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information visit: www.ana.net.