Consumer Advertising
Advertising is an important mechanism for bringing the brand to life. The “if” campaign is designed to cut through the clutter of other financial services advertising, deliver a clear message and motivate consumers to action. Based upon the research, "if" addresses the financial burden shift and conveys MetLife as a trusted partner who understands the issues and can provide consumers with solutions — a personal guaranteed safety net for the ifs in life.
Advertising for 2009 will initially feature the MetLife Life Insurance Selector Tool found only on www.metlife.com. Other ads will rotate into the mix throughout 2009 to keep the MetLife brand fresh and relevant in the minds of consumers.
Adobe Acrobat Reader version 6.0 or higher is required to view PDF files. If you do not have Acrobat Reader installed on your machine, visit the Adobe Web site to download the software.
Please note that MetLife, Inc is not affiliated with Adobe® or Adobe Acrobat® Reader and makes no representations regarding the suitability of Adobe Acrobat Reader for your computer and assumes no liability with respect to your accessing the site or installing any Adobe software from it, including Adobe Acrobat Reader.
