Consumer Advertising

MetLife recognizes there is a need to break down the barriers that keep people from achieving the financial safety net they need. Removing these barriers and simplifying the insurance buying process is at the core of our new US advertising campaign entitled, “I Can Do This.” The campaign launched in February of 2012:

Everyone: the spot delivers a hopeful message to the masses in a time of economic uncertainty and communicates how every family, everywhere, can achieve financial security with MetLife. See the new television spot.

Adobe Acrobat Reader version 8.1.2 or higher is required to view PDF files. If you do not have Acrobat Reader installed on your machine, visit the Adobe Web site to download the software.

Please note that MetLife, Inc is not affiliated with Adobe^® or Adobe Acrobat^® Reader and makes no representations regarding the suitability of Adobe Acrobat Reader for your computer and assumes no liability with respect to your accessing the site or installing any Adobe software from it, including Adobe Acrobat Reader.