Hispanic
MetLife’s Hispanic online campaign communicates the benefits of Term Life & Disability to the Bilingual Hispanic consumer. Combining these two products together in one simple package, provides consumers with an easy and affordable way to protect their family with the insurance they need most.
The campaign was designed to target consumers as they navigate from English language sites to Spanish language sites, and vice-versa. The banner ad creative was developed in Spanish & English.
Online
"No Matter What"
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"Protect Your Family"
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