METLIFE PRESENTS SNOOPY IN FASHION AT NEW YORK'S MERCEDES-BENZ FASHION WEEK
July 30, 2007
“Good grief” turns into great fashion relief as MetLife will present a group designer fashion show on Friday, September 7th at 6:00 p.m. as part of Mercedes-Benz Fashion Week. Many of fashion’s favorite designers are confirmed to participate including Heatherette, Isaac Mizrahi, Betsey Johnson and Pamella Roland, among other leading designers from around the world. Each designer will take inspiration from their favorite Peanuts character to create a couture runway outfit, making a bold leap from their black and white sketches to vibrant color.
“Peanuts and the fashion industry have a unique history. Gianni Versace, Giorgio Armani, Karl Lagerfeld, Oleg Cassini, Fendi, and countless other fashion notables have designed fashions for Snoopy and his sister, Belle, which have been exhibited in fashion capitals in the U.S., Europe and Japan,” said Jeannie Schulz, wife of Peanuts creator Charles M. Schulz. “Knowing that Snoopy and the rest of the Peanuts gang inspire amazing creativity, I am filled with curiosity and anticipation to see these 21st-century designs on the runway at MetLife's Snoopy in Fashion event in September.”
Following the MetLife Snoopy in Fashion show, Peanuts fans and fashionistas alike will share the opportunity to bid on the designer unique runway creations in an eBay auction. Proceeds from the MetLife Snoopy in Fashion auction will benefit Dress for Success, a non-profit organization which promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
“A company with a celebrated history of corporate citizenship, MetLife is delighted to be the ‘top dog’ sponsoring Snoopy in Fashion,” said Beth Hirschhorn, senior vice president, Global Brand and Marketing Services, MetLife. “For more than 20 years, Snoopy and the Peanuts gang have embodied the dependability, security and warmth associated with MetLife’s brand. As we proudly step onto the catwalk with couture for charity, we recognize the scores of women that Dress for Success benefits and are very pleased to be contributing towards helping them achieve their hopes and dreams – the “ifs” in life.”
"I love Peanuts because it represents a theme in my childhood to do with not fitting in, with being an outsider,” said Isaac Mizrahi. “The Peanuts characters, especially Charlie Brown, made the issue of being different easy to understand and gave it a resolution. The outsiders were as wonderful and glamorous as the insiders."
Peanuts is one of the most beloved entertainment brands of all time. What began in the funny pages in 1950 has developed into an enduring classic. The tales of Linus, Lucy, Snoopy, Good Ol’ Charlie Brown, and the rest of the Peanuts gang reach fans through a variety of media including newspapers, TV, home video, theater, the internet, wireless, video games, music, and books. Over 18,000 comic strips celebrate numerous themes (holidays, school days, friendship, sports), countless images (Lucy holding the football, Snoopy lying on top of his doghouse) and well-known expressions (“Good Grief!,” “happiness is a warm puppy,” “security blanket”) that have become part of the American – indeed global – vocabulary. Whether you’re a fussbudget like Lucy, philosopher like Linus, Flying Ace like Snoopy, or a lovable loser like Charlie Brown, there is something to touch your heart or make you laugh in Peanuts. Peanuts is licensed and syndicated by United Media, a wholly owned subsidiary of the E.W. Scripps Company. (NYSE: SSP).
MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), a leading provider of insurance and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement & savings products and services to corporations and other institutions. For more information, please visit www.metlife.com.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 350,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.