The MetLife Blimp Program, initiated in 1987, underwent an expansion in 1994. MetLife currently operates three airships known as “Snoopy One,” “Snoopy Two,” and "Snoopy J." Structurally, the blimps are the same A60+ model. All of the blimps are permanently decaled with the corporate logo “MetLife” on either side.
“Snoopy One” was launched in Tampa, Florida in February, 1994. “Snoopy Two” was launched from Hillsboro, Oregon in October, 1993. The primary difference between the two blimps is their geographic regions of operation; “Snoopy Two” spends the winter months on the West Coast touring California, Nevada and Arizona. While “Snoopy One” spends the winter and spring months in Florida, Georgia and Texas. "Snoopy J" was launched in Japan in November of 2010.
None of the MetLife blimps requires the use of a home base. Together, “Snoopy One” and “Snoopy Two” combine to travel approximately 120,000 miles a year throughout the United States. Traveling with each MetLife blimp is a dedicated 14 member crew: two pilots and twelve crewmen. The ground crew includes electronic engineers, mechanics, licensed radio technicians, and riggers. In addition to these highly specialized personnel, each MetLife blimp operation requires five ground support vehicles; to move the blimp and crew from one location to the next.
The primary focus of the blimp program is providing aerial coverage of sporting and special events. In a typical year, “Snoopy One” and “Snoopy Two” cover approximately 70 events for a variety of networks including NBC, CBS, ABC, ESPN and TGC. The blimps can be seen capturing shots of events ranging from the US Open and PGA Championship, to NFL football games across the country. In between television commitments, “Snoopy One” and “Snoopy Two” support local MetLife promotions with special fly overs for clients and employees. The primary focus of the "Snoopy J" blimp program is to create buzz and awareness of the MetLife Alico brand, as well as to provide aerial coverage of sporting and cultural events.