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Consumer Advertising

Consumer Advertising

MetLife recognizes there is a need to break down the barriers that keep people from achieving the financial safety net they need.  Removing these barriers and simplifying the insurance buying process is at the core of our new US advertising campaign entitled, “I Can Do This.”  The campaign launched in February of 2012:

  • "Piano": taking the first step towards financial security is always the hardest part. In this spot, Schroeder shows you how easy it can be.
  • "5 Cents": now get MetLife Term Life Insurance for as low as $16/mo. Still, some people think we could make it even cheaper. 

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