Employee Benefits Advertising
With almost 90 years of experience in the group benefits business, MetLife is successfully addressing the challenges of the rapidly changing benefits environment.
Under the new economic climate of rising healthcare costs and a diverse workforce, MetLife recognizes that most employers are shifting their benefits offerings to include Voluntary products.
To align with this shift, in April 2013, MetLife launched an integrated advertising campaign to build awareness of our unmatched Voluntary product suite enabling employers of all sizes and brokers to build successful benefits programs.
Supported by a series of print and online ads, the new campaign utilizes distinct imagery and features iconic Peanuts characters in real world settings.
In addition to promoting our suite of Voluntary benefits, the campaign also supported the launch of Group Accident Insurance and new benefits trends to drive employee engagement during the annual benefits enrollment season.
To replay the ads above, click on the ad with your right mouse button and select "Play" from the pop-up menu.
Adobe Acrobat Reader version 8.1.2 or higher is required to view PDF files. If you do not have Acrobat Reader installed on your machine, visit the Adobe Web site to download the software.
Please note that MetLife, Inc is not affiliated with Adobe® or Adobe Acrobat® Reader and makes no representations regarding the suitability of Adobe Acrobat Reader for your computer and assumes no liability with respect to your accessing the site or installing any Adobe software from it, including Adobe Acrobat Reader.