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Employee Benefits Advertising

Employee Benefits Advertising

With almost 90 years of experience in the group benefits business, MetLife is successfully addressing the challenges of the rapidly changing benefits environment.

Under the new economic climate of rising healthcare costs and a diverse workforce, MetLife recognizes that most employers are shifting their benefits offerings to include Voluntary products.

To align with this shift, in April 2013, MetLife launched an integrated advertising campaign to build awareness of our unmatched Voluntary product suite enabling employers of all sizes and brokers to build successful benefits programs.

Supported by a series of print and online ads, the new campaign utilizes distinct imagery and features iconic Peanuts characters in real world settings.

In addition to promoting our suite of Voluntary benefits, the campaign also supported the launch of Group Accident Insurance and new benefits trends to drive employee engagement during the annual benefits enrollment season.

Voluntary Benefits Print Employer Broker
Voluntary Benefits Print – Employer/Broker

Accident Print Employer Broker
Group Accident Insurance Print – Employer/Broker


Fall Enrollment Online

To replay the ads above, click on the ad with your right mouse button and select "Play" from the pop-up menu.

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