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African-American Advertising

MetLife proudly salutes Black History Month!

Black History Month celebrates past and present accomplishments of African Americans. This is a special opportunity for MetLife to recognize the road previous generations have traveled to arrive at this historic moment in time. Equally, it is an opportunity to salute the accomplishments of key individuals that formed the vibrant traditions of the past along with recognizing the future generations and the history they will create.

Our 2010 print advertising message highlighted MetLife's continued effort to build engagement with our brand and to help families develop their own personal safety nets — from generation to generation.

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