Executive Vice President, Global Chief Marketing Officer
Esther Lee is MetLife's global chief marketing officer and a member of the company's Executive Group. She joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth. In 2016, Lee led MetLife’s first brand refresh in nearly 30 years and introduced “Navigating life together,” the company’s brand platform that brings to life MetLife’s role as a trusted partner to its customers as they navigate life’s twists and turns.
Prior to joining MetLife, Lee was senior vice president for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media and sponsorship, as well as the integration of brand leadership into the company's business strategies. Through the ongoing rollout of the company's "Rethink Possible" brand platform, she led the strategy to create awareness of AT&T's commitment to innovation to allow people to do more, explore more, and live more expansively.
Before joining AT&T, Lee served as CEO of North America and president of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company's creativity and vision for long-term growth. Prior to that, she served for five years as global chief creative officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company's global brands, and the operating models to support these efforts. Most notably, she drove the creation, development and launch of the "Coke Side of Life" global campaign — the foundation for today's "Open Happiness" campaign.
Other previous tenures include leadership positions at advertising agencies from large global networks to small entrepreneurial hot shops, including DiNoto Lee, the shop she co-founded. She worked with many of the world's top marketing companies, including Procter & Gamble, Unilever, Nestle, Citibank, CNN and IKEA.
Since August 2013, Lee has served as a director of the Clorox Company. She is also a director of MetLife Foundation and on the Advisory Board of the Kairos Society.
In 2018, Lee was inducted into the American Marketing Association’s Marketing Hall of Fame. She has been named to the "Power Players" category of the Ad Age list of "100 Most Influential Women," honored by the Advertising Club of New York as an "Advertising Person of the Year” and recognized for her contributions to the industry by Advertising Women of New York, American Advertising Federation, National Association of Asian American Professionals, Asian Women in Business, and the Asia Brand Congress.
Lee is a regular speaker at conferences and events, including The Association of National Advertisers Annual Conference, The Cannes Lions International Advertising Festival, Forbes CMO Summit, The Economist’s The Big Rethink US, Women of the World Summit, C2MTL and Hatch.
Lee is a graduate of Cornell University, an avid skier, kickboxer and equestrian and a burgeoning art collector and Formula One fan.