MetLife makes significant investments each year in digital technologies to redefine the customer experience and pursue innovation that will reshape the industry. A simplified and responsive metlife.com is increasing customer engagement. An example of MetLife’s increasing technological presence is MyDirect. MyDirect is a first-of-its-kind digital solution that makes it easier for customers in the United States to apply for and manage auto policies.
Providing Access to Insurance
MetLife’s Global Employee Benefits business has a presence in more than 40 countries, with a strong reputation as a leader in understanding the value of employee benefits. MetLife tries to find innovative solutions to provide financial services to people no matter where they live. IN Colombia, for example, many people have no access to insurance to protect their health, family, businesses, and possessions. We saw this gap and partnered with a local utility to distribute insurance. More than 630,000 people have no enrolled in various types of insurance from MetLife, which they pay for through their utility bills. Some examples of these innovative initiatives include:
Beautiful—This MetLife product won the Innovation of the Year award at the 2016 Asia Insurance Industry Awards. Beautiful provides women in Asia access to healthcare and supporting services, such as fitness centers and healthy meal guides. The women who participate can earn rewards for improving their health.
Direct Purchasing—In some MetLife markets, customers can buy products online directly from MetLife, rather than through an advisor. In China, potential customers can visit the MetLife website and select a profile similar to himself or herself to identify the correct products.