METLIFE BLIMP “SNOOPY® THREE” DEBUTS
As Company Celebrates 20-Year Anniversary of Blimp Program
NEW YORK, August 14, 2007 – MetLife, Inc. (NYSE: MET) announced today the debut of "Snoopy Three," the newest blimp addition to the MetLife Blimp Program. Snoopy Three will serve to enhance the company’s blimp program for three months beginning in August, through the end of October 2007. Snoopy Three will handle an extended blimp schedule, as a result of pick-up in activity in celebration of the 20-year anniversary of the MetLife Blimp Program.
"We are excited to celebrate the 20-year anniversary of the MetLife Blimp Program," said Beth Hirschhorn, senior vice president, Global Brand & Marketing Services, MetLife. "The blimps are an icon of our company that play an integral role in MetLife’s marketing mix – bringing viewers valuable coverage on a range of events and promoting what we do as a company – the MetLife blimps are the most recognized blimps in the country."
Snoopy Three will join Snoopy One and Snoopy Two, primarily providing aerial television coverage of NFL games and special events across the US. MetLife blimps, Snoopy One and Snoopy Two, will also continue to provide aerial television coverage of sporting and special events across the US.
In a typical year, the MetLife blimps cover approximately 60 events for a variety of networks including NBC, CBS, ABC, ESPN, TGC and TNT. The blimps can be seen capturing shots of events ranging from the US Open and PGA Championship, to the races of the Kentucky Derby, Preakness and Belmont Stakes, as well as NFL football games across the country. In between television commitments, the MetLife blimps support MetLife functions with special flyovers for clients and employees.
Structurally, Snoopy Three is an A-150+ model blimp, which is 165 feet long, 46 feet wide, and 55 feet tall – with a gondola that can accommodate the pilot plus nine passengers. The blimp is significantly larger than Snoopy One and Snoopy Two which are A-60+ models, with a passenger capacity of three passengers plus one pilot. The smaller airships are designed to cover golf events which require them to be nimble and most of all quiet. Snoopy Three is decaled with celebratory artwork and the slogan, "Celebrating 20 Years of the MetLife Blimp" in honor of the program’s anniversary.
MetLife, Inc. is a leading provider of insurance and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement & savings products and services to corporations and other institutions. For more information, please visit www.metlife.com.