METLIFE LAUNCHES REDESIGNED WEB SITE
NEW YORK - February 10, 2009 - MetLife, Inc. (NYSE: MET) announced today the launch of its redesigned web site (www.metlife.com). The new site features simpler site navigation, easier access to information, account management tools, more robust content and an improved search function.
“The new site continues to deliver the high standard of customer service that our constituents have come to expect from MetLife, but it now offers a more user-friendly, accessible platform designed to focus on each visitor in a personalized way,” said Beth Hirschhorn, senior vice president, Global Brand & Marketing Services. “The new design refreshes our brand and reflects our ongoing commitment to our clients. We expect that visitors will find the new web site to be valuable, efficient and engaging.”
MetLife recognizes that more and more customers use the internet for tools and information when making important decisions for their families and businesses. Even prior to the redesign, the company’s focus on its web site led an increasing number of visitors to choose MetLife as their preferred partner. By enhancing content, navigation and search functionality, the new MetLife.com aims to provide a more captivating user experience for all visitors to the site, resulting in higher customer satisfaction. These improvements also increase each consumer’s ability to meet their financial needs and create their own Personal Safety NetSM
The newly launched web site introduces targeted homepages aimed at the company’s main constituents; individual consumers, institutional clients and brokers/consultants. Each group has access to content directly related to their needs through three top-of-the-page navigation tabs. Within each homepage, visitors will find easier access to account management tools and customized content. These new capabilities will provide an appealing experience for all user types and ensure that visitors will find what they’re looking for more quickly and easily.
The new site is based upon the same high standards that led consumers to positively react to the award-winning “Life Insurance Selector” and “Employee Benefits Simplifier” tools that were introduced on Metlife.com last year. The Life Insurance Selector helps to remove purchase barriers and enable consumers to feel confident and comfortable during the life insurance decision-making process. The Employee Benefits Simplifier helps people identify which benefits are right for them and offers suggested actionable life-stage recommendations – particularly when it comes to coverage levels and benefits selection. These tools offer consumers a better understanding of how much life insurance and what type of policies are appropriate for their protection needs.
In addition to enhancing the user experience, the redesigned metlife.com is better equipped to support MetLife’s operational business goals by allowing for more robust metrics to assist in understanding progress toward customer experience goals and revenue growth.
MetLife, Inc. is a leading provider of individual insurance, employee benefits and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance and retirement & savings products and services to corporations and other institutions. For more information, visit www.metlife.com.