The primary color palette for MetLife consists of white and Pantone 285. Additional secondary colors have been pre-approved for use.
Always allow white space for balancing the page and for ease of readability. Application of color should be well considered, compliment photos and aid the reader’s understanding of visual data. Using PMS 285, and one additional color (as well as black) can create a comfortable visual rhythm while adding too many colors can create visual chaos. Using tints and shades (adding white or black) of the secondary palette is acceptable.
Primary Color Palette
Secondary Color Palette
Frutiger and Minion are the preferred primary typefaces. Frutiger is approachable. Minion suggests trust. Both are easy to read and flexible. When the preferred typefaces are not available (for example in word processing documents, PowerPoint, or web applications), standard PC typefaces Arial and Times New Roman are acceptable substitutions. Use typeface size, weight and placement to establish a clear hierarchy of information.