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Basic Elements


Visual Identity Guidelines

Comprehensive information on how to make our communications consistently look, sound and feel like MetLife.

Digital Guidelines

Style guides for online content and design.



Guide to presenting the MetLife name.

Voice and Message

Guidelines outlining what we say and how we say it.


Color and Type

Collection of approved color palette and typefaces.


Direction for appropriate usage of photography and access to our Image Library.


MetLife Store

The place to shop for MetLife branded promotional materials.


Copyright 2003-16 Metropolitan Life Insurance Company NY, NY - All Rights Reserved.
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