In the United States, the MetLife logo does not need to include the "®" registered mark. This is because the ownership of the brand name is widely recognized. When the MetLife logo is used in Mexico, it does not need to include the "®" registered mark when used in advertisements or signage. The "®" mark must be included on all other materials such as sales collateral and stationery.
Outside of the US and Mexico, the "®" registered mark must be used on all applications to protect the MetLife mark. All countries should confirm with the Intellectual Property/ Information Technology Unit in MetLife Legal Affairs (firstname.lastname@example.org) whether the "®" (registered trademark symbol) may be used next to the MetLife logo locally, or whether the TM/SM unregistered trademark symbol is more appropriate.
There are often business or legal requirements that suggest or dictate the use of third party logos, for reasons such as a joint offering, partnership, or an endorsement.
Third-party logos of subsidiaries and partners are clearly subordinated to the MetLife logo and should be placed in a way that they compete as little as possible with the MetLife logo. The other logo should be placed in the lower right corner of the brochure, in a size approximately 50% of the MetLife logo. The MetLife logo with Snoopy should appear in the identity band in its standard position.
The MetLife logo should not appear in the identity band, but should be rendered in MetLife Blue (or other acceptable color) and aligned with the other company's (or companies') logos at the bottom corner of the brochure. Preferable placement is for the MetLife logo to appear in the lower right of the page.
In instances where the MetLife logo is subordinate to another company's logo, the preferred positioning is the lower right hand corner of the page.
The MetLife name as expressed in the logo is the single most important visual component in establishing our brand presence. Our logo is a clear, strong, timeless presentation of our name.
A minimum amount of clear space must always surround the MetLife logo, separating it from other elements such as headlines, text, or imagery. The protected area is equal to the cap height of the MetLife "M" and is proportional to the size of the signature being used.
Careful consideration should be given when determining the size of the MetLife logo. When it is too small it can be ineffective. The minimum size for the logo should be 1 pica for the height of the "M" in MetLife.
Below are examples of unacceptable uses of the MetLife logo. Our logo is a specifically drawn piece of artwork. It should never be recreated or altered in any manner. When the name MetLife appears in a headline or text, it should be set in the same typeface as the other words. For example, "MetLife is the leading...."