MetLife companies use Snoopy through an agreement with Peanuts Worldwide. Our agreement states that all uses of Snoopy and Peanuts characters must be approved in advance by Peanuts Worldwide. The agreement also states that copyright credit must always be assigned to Snoopy or any of the other Peanuts characters. One of the three options featured here must be used at all times.
All uses of Snoopy and other Peanuts characters must be sourced from the Peanuts art library and submitted to the online Peanuts approvals system, MediaBox. Concept approval is granted within 5-7 business days. More information about the Peanuts usage and approvals process can be found by downloading the Peanuts Tip Sheet. Here are a few guidelines to keep in mind:
All uses of Peanuts characters, whether internal or external, must go through MediaBox.
Always display the copyright line when using Peanuts characters. Please note that the copyright line need not appear directly next to the artwork. It may be placed in a less obtrusive location (e.g., on the back of a brochure).
Retrieve art from the art library to ensure current art is being used – images are retired from time to time.
Use of the identity band with the embedded ambassador Snoopy graphic is a blanket approval when no other Peanuts images are used in the piece.
Only an authorized Peanuts artist may draw new character poses. (Consult the contacts below.)
For more information about the Peanuts contractual guidelines, contact Kate Morse at firstname.lastname@example.org or +1 212-578-8271, or Debra Marshall-Emmanuel at email@example.com or +1 212-578-5602.
If you are not a MetLife associate or vendor, and have an inquiry about Peanuts usage, contact Peanuts worldwide at firstname.lastname@example.org.
Whenever Peanuts artwork is used internally or externally, formal approval must be obtained from MetLife Global Brand & Marketing and Peanuts Worldwide. Submissions for approval are made via Peanuts Worldwide's MediaBox system: http://peanuts-pa.mymediabox.com.
Within the MediaBox system, general artwork approval requests must include the following information:
Conceptual art (i.e., a .jpg or .pdf file with the artwork shown in place). The file must show the location of the MetLife logo/brand association and the PNTS copyright notice. Any text that's in progress can be marked "draft."
English translation or overview description of the piece and how it will be used for materials that are in-language.
Peanuts "lift art," or "source art," from the original .eps files, labeled with the Peanuts art library identification number , arranged on an 8.5" x 11" page, and submitted in PDF format for approval.
Licensee information (e.g., MetLife USA, MetLife Japan, MetLife Korea, MetLife UK, MetLife Brazil, etc.)
Product type and description (e.g., brochure, premium, advertisement)
Description of intended use
Territory of distribution (i.e., country or countries)
If your concept submission is not approved, you may have the opportunity to revise your request for approval and resubmit it.
If your premium concept submission is approved, you must submit a sample for approval prior to production (known as "Prototype Phase"). A final sample must be submitted to Peanuts Worldwide, as required.
The review process for each submission or resubmission requires approximately 7 days (see the Peanuts Approvals Flow Chart). You will receive e-mail notifications from MediaBox on the status of your project.
Snoopy premiums may be sourced in two ways; via the MetLife premium program or via the alternative sourcing option. Each has its own approval process for Snoopy premiums:
Premium Program Approvals and Royalty Payments
The premium program is managed by our official Snoopy premium vendor, Consolidated Marketing Services (CMS). One distinct advantage of ordering via this vendor is that CMS will handle the premium approval process for you. Also, the Peanuts royalty fee is included in the premium prices and is reported and paid by CMS.
Alternative Sourcing Option Approvals and Royalty Payments
You may choose to source premium items from a local supplier. With this option, the MetLife contact is responsible for both submitting the item for Peanuts approval and tracking Peanuts royalty.
If you use an official Peanuts licensee to produce your premiums, the royalty fee is built into the price, and the licensee is responsible for making royalty payments to Peanuts Worldwide.
If you use a non-licensee, MetLife owes a 10% royalty (30% on items distributed in Japan) on any products purchased. For orders in the United States, the royalty is accounted for during the ARIBA system PO process. U.S. associates can download a document explaining how to purchase premiums that are not from CMS through Ariba.
In all other markets, the Global Brand & Marketing group collects premium activity on a quarterly basis by sending the Peanuts Premium Royalty Calculator for local contacts to complete to calculate premium royalties due. Global Brand & Marketing then pays Peanuts Worldwide and the local market is later billed by the Global Finance Department for reimbursement of the royalty payment.