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Visual Elements

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Design Basics

A guide to the logo, the identity band, signature, fonts and achieving the MetLife look.

Logo

Guide to presenting the MetLife name.

 

Snoopy

How to use Snoopy in a branding context.

Voice and Photography

How words and pictures work together to present our brand image.

 

Color and Type

Corporate blue and preferred typefaces.

 
 
 
 
 

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