Logo treatments for subsidiary companies without “MetLife” in their name will contain the standard endorsement “A MetLife Company” in a subordinate relationship. Always use the approved art files for these marks rather than typesetting them.
These marks can be rendered in the traditional colors associated with each company (e.g., PMS 280 for New England Financial), black or white knocked out of a color.
For MetLife-named companies, the majority of sales and marketing materials should go to market under the MetLife brand only. The company name should appear elsewhere, in a consistent type treatment. In certain instances, such as commercial advertising and signage, a MetLife-named company may align itself with the MetLife logo, repeating the company name in full (e.g., MetLife Auto & Home, as shown here).
These marks will continue to have the registered mark at the end after the most prominent usage.
Clear space recommendations and a ratio for calculating the relationship of the company name to the subordinate endorsement are shown here.
New England Mark
Represents example of size, position and style of mark.
All logos on this page are presented in generic formats that can be used by either Macintosh or PC platforms. Subsidiary logos will be offered in high-resolution Encapsulated PostScript (.eps) format only. Please be aware that professional graphics software, such as Adobe Illustrator or Adobe Photoshop, is generally required to view (.eps) files.
Please note that as part of the brand management program, logotypes for affiliated companies that use "MetLife" in their name, such as "MetLife Auto & Home" or "MetLife Investors" have been retired. All such companies will go to market using the MetLife logo. When designing materials that include the name of an affiliated business with "MetLife" in its name, that business name should appear using one of the preferred typefaces. Please see Color and Type for more information.
By downloading any of these marks, users are agreeing to abide by the existing regulations governing usage.
All files are available in two versions:
EPS — High resolution. For all commercial print applications.
JPG — For onscreen or web usage as scalable electronic artwork, or to place as an image in word processing or other standard desktop applications.