The MetLife name as expressed in the logo is the single most important visual component in establishing our brand presence. Our logo is a clear, strong, timeless presentation of our name.
A minimum amount of clear space must always surround the MetLife logo, separating it from other elements such as headlines, text, or imagery. The protected area is equal to the cap height of the MetLife “M” and is proportional to the size of the signature being used.
Example of proper use of clear space.
Careful consideration should be given when determining the size of the MetLife logo. When it is too small it can be ineffective. The minimum size for the logo should be 1 pica for the height of the “M” in MetLife.
The preferred color for the MetLife logo is MetLife Blue (Pantone 285). Acceptable alternatives are for the logo to be reversed out in white or reproduced in black.
Incorrect Logo Usage
Below are examples of unacceptable uses of the MetLife logo. Our logo is a specifically drawn piece of artwork. It should never be recreated or altered in any manner. When the name MetLife appears in a headline or text, it should be set in the same typeface as the other words. For example, “MetLife is the leading....”
The MetLife name as express in the logo is the single most important visual component in establishing our brand presence. Our logo is a clear, strong, timeless presentation of our name.
In the US, the MetLife logo does not need to include the "®" registered marks. This is because the ownership of the brand name is so widely recognized in the US. There is no need to destroy or reprint current materials to accommodate this change.
Outside of the US, the "®" registered mark must be used to protect the MetLife mark.
MetLife Logos in the EPS, JPG and PNG formats are available for downloading below. All countries should confirm with the Intellectual Property/ Information Technology Unit in the MetLife Legal Affairs (email@example.com) whether the "®" (registered trademark symbol) may be used next to the MetLife logo locally, or whether the TM/SM unregistered trademark symbol is more appropriate.
Download the MetLife Logo
Logos are available in three formats:
EPS — High resolution. For all commercial print applications.
JPG — For onscreen or web usage as scalable electronic artwork, or to place as an image in word processing or other standard desktop applications.
PNG — A transparent image with no background that can be placed in an electronic file, such as PowerPoint.