Charming, warm, approachable, loyal—Snoopy has many positive attributes that make him an effective and memorable representative for our company.
His presence at your event can engage your audience and raise their spirits in a way no mere human could, while underscoring the message that MetLife is a company that people can trust. A powerful icon, Snoopy can elevate an everyday event into an occasion worth remembering.
Any appearance by Snoopy, whether external or internal, requires the approval of both MetLife and Peanuts Worldwide, and the entire process is conducted via the Snoopy Costume Request Database found within Lotus Notes.
Note: This database is the central resource for obtaining approvals for Snoopy appearances globally and, in the United States only, for reserving a Snoopy costume.
The process begins with the online submission of a completed Snoopy Costume Appearance Request Form and the requestor’s agreement to the Snoopy Costume Appearance Guidelines, found within the Snoopy Costume Request Database via Lotus Notes.
To access the database, open Lotus Notes, click on the Snoopy Costume Request Database icon, and begin using. If you do not see the icon for the database on Lotus Notes, please contact Lillian Raccasi at firstname.lastname@example.org and she will supply the link.
The local marketing coordinator should ensure that the costume is cleaned after every use and determine any fees as appropriate.
Professional Actor and Escort Fees
You may choose to use a professional performer and/or escort for your Snoopy appearance, although it is permissible to use volunteers. Please note that a MetLife employee must be present during the entire event even if a professional escort is used.
When assistance is needed in securing a professional actor and/or escort, please select “Yes” to the corresponding questions on the request form in the database. This will ensure that your request is fulfilled using one of the preferred vendors. Depending on the event, Peanuts Worldwide and/or MetLife may require the use of a professional actor and/or escort.
All requests for actors are arranged by Jessica P. Morales upon approval of your appearance request. She can make the arrangements for any markets. The fees for the professional actor and/or escort will vary depending on market.
Please note that when a professional actor and/or escort are booked through Jessica Morales, a cancellation fee of 50% will be charged if the booking is canceled within 30 days of the show date.
A Snoopy appearance can add an exciting and memorable touch to almost any occasion. He’s been sighted at everything from milestone events—such as MetLife’s initial public offering at the New York Stock Exchange in 2000 and the launch of our business in Shanghai in 2006—to promotional events at our customers’ bank branches. He also makes many appearances at internal functions.
To maintain the dignity of our favorite dog and to ensure his effectiveness as the MetLife ambassador, we’ve assembled appearance guidelines for both the host and the performer.
Please note that, as with every use of Snoopy, all Snoopy appearances, whether internal or external, must be approved by both MetLife and Peanuts Worldwide.
To safeguard the performer playing Snoopy, the costume, and the integrity of the character, we have established several guidelines regarding Snoopy appearances. Please ensure that the following guidelines are strictly followed. Deviation from any of these guidelines can result in forfeiture of the costume and the immediate departure of the performer.
A MetLife employee must be present at all times during the event. Typically, the Metlife employee also serves as Snoopy’s escort. However, if the MetLife employee cannot serve as the escort, a volunteer or professional escort must be secured. The escort is fully responsible for the safety and support of the performer, as outlined below.
When the costume arrives, please check that all parts are present and intact. If defective in any way, please contact the local Snoopy costume coordinator.
A private dressing area for the performer should be provided close to the area of the event. (A public bathroom does not qualify as a private dressing area.)
Someone must assist the performer in putting on the costume. Please make sure everyone’s hands are clean before handling the costume.
The performer should be given precise instructions on the activities you wish him or her to do.
Because the performer’s vision is partially obscured by the costume, the escort will be responsible for guiding Snoopy and protecting him from overzealous fans, who should not be allowed to manhandle the dog.
Because of the extremely hot conditions inside the costume (the temperature can easily reach 100ºF, or 38ºC), Snoopy may not walk in parades or participate in any kind of athletic exertion or race.
After Snoopy has performed for 20 minutes, the escort should lead the performer to a private rest area for a 15-minute break. Please have light refreshments, including water, available for the performer.
If Snoopy is needed for more than four 20-minute sessions, a second performer must be used.
After the appearance, please allow the costume to dry thoroughly before repacking it in its custom trunk.
The person playing Snoopy should meet specific physical requirements and must adhere to these guidelines for Snoopy behavior, which are also sent with the costume. Close attention to these details will help ensure the safety of the performer and the costume, and preserve Snoopy’s charm.
The performer must be at least 18 years old, of small to medium frame, between 5' and 5'3" (152cm to 160cm) tall, and weigh approximately 110 pounds (50kg).
The performer should wear light clothing: loose shorts, a sleeveless T-shirt, cotton socks (no shoes), and a sweat headband or hairnet to keep his or her hair back.
No face makeup should be worn by the performer.
Snoopy should not talk to anyone, but he may pose for pictures with people.