The MetLife image style is a particularly important way of reflecting our personality. Photography is the recommended imagery for MetLife communications. Look for realistic interpretations of situations rather than images that are posed or staged. Images should connect and involve the viewers reflecting the local market, and communicate that MetLife understands its customers.
More detailed information about photography can be found in the visual identity guidelines. The Image Library, a resource for images that are pre-approved, royalty free, and on-brand, can be accessed by visiting the website www.metlife.i-g.pl
The images MetLife uses in its communications fall into three categories:
Dynamic lifestyle images are used when communicating with our consumer audiences. People are positive and optimistic, engaging in an active lifestyle appropriate to specific products or campaigns.
Agents, Brokers and Partners
Committed professional images are used when communicating with our corporate audiences. They should appeal practical, dedicated and hardworking. People are captured in action and wearing relaxed business attire.
Seek to use bigger worldview images to depict cityscapes shot from wide angles and to demonstrate the broader global outlook of our business.