The Snoopy Premium Program makes ordering premiums as quick and easy as a trip into Snoopy’s doghouse to retrieve a bone.
Now you have a fast, flexible, and easy way to support your MetLife events and promotions with an array of top-quality, preapproved merchandise from our official Snoopy premium vendor, Consolidated Marketing Services (CMS).
The Snoopy Premium Program takes the pain out of premiums: no paperwork, no prolonged approval process, no need to manage production and distribution, or even to report royalties. The program automates the entire process, and ordering takes just a few minutes.
Accessible via the MetLife Store, this convenient program offers many advantages:
An entire section dedicated to Snoopy merchandise
A broad selection of attractive merchandise
Customization and special-order options
Preapproved suppliers and merchandise, for cost and time savings versus use of the alternative sourcing option
Easy online ordering and payment 24 hours a day
Streamlined, vendor-processed approvals
A variety of prices, with Peanuts Worldwide royalty fees already included
Pricing (approximate) in local currency, with automatic calculation of customs duties and taxes
Helpful guidelines for international markets, including gift-giving tips and more
Dedicated customer service (9:00 a.m.–5:00 p.m. ET), with multilingual assistance available if needed
While the Snoopy Premium Program greatly simplifies the process, you may, of course, source items yourself through the alternative sourcing option.
Because Snoopy premium items are popular with many organizations worldwide, you should place your premium orders well in advance of your distribution date to avoid disappointment. This is particularly critical with plush toys, which are subject to additional approval review for quantities of 1,000 or more.
All MetLife employees have access to the MetLife Store via the Brand Center and may purchase Snoopy premiums. MetLife partners, including all MetLife companies, joint ventures, and distributors, may also purchase premiums via the site but will need to request the URL from their MetLife representative.
Ordering Catalog Items
To order Snoopy premiums from the CMS catalog, go to http://www.metlifestore.com/. Simply register/log-in, and fill out and submit the online order form. If the merchandise is in stock, it ships within 24 hours. If not, CMS will advise you regarding the expected ship date. (See the Snoopy Premium Request Flow Chart).
While the items in the CMS catalog are approved for use, please note that CMS must obtain approval for the quantity you wish to order.
Ordering Noncatalog Items and Custom Requests
For noncatalog items and custom requests, contact CMS to place your order. CMS will fill out the Snoopy Premium Approval Form and submit it for review by MetLife, Peanuts Worldwide, and Creative Associates. The review process is typically completed within three to seven days. (See the Snoopy Premium Request Flow Chart).
Note: Custom merchandise can generally be produced and shipped within six to eight weeks, so place your orders as early as possible.
To place an order for noncatalog items, contact CMS at
Phone: 978-658-5756 (all markets)
Phone: 800-414-8998 (toll-free number for U.S. only)
Snoopy Premium Program Royalty Payments
For premiums sourced through CMS, the royalty is included in the price and is paid by CMS. You do not need to fill out any royalty reporting forms.
Alternative Sourcing Option
You may choose to source premium items from a local supplier rather than using the more convenient Snoopy Premium Program. The local supplier option, however, imposes several conditions:
Choose from the options in the drop-down menus of the “Sub-Property”, “Contract/Amendment”, “Sub Licensee”, “Contact”, and “Legal Article” fields.
Enter “Submission Details” specifically focus on providing sufficient information in “Product Description.”
Attach your Premium Order Form to the “Source Art” section.(*In addition to the source art files for the concept.)
Attach your concept design to the “Concept Art” section.
Submit your concept for approval.
Alternative Sourcing Option Royalty Payments
If you use an official PEANUTS licensee to produce your premiums, the royalty fee is built into the price, and the licensee is responsible for making royalty payments to Peanuts Worldwide.
If you are using a nonlicensee, MetLife owes a 10% royalty (30% on items distributed in Japan) on any products purchased. On a quarterly basis, MetLife Global Brand & Marketing Services will send the Peanuts Premium Royalty Calculator (.xls), which you will use to calculate and report the royalties owed from your premium purchases. MetLife Global Brand & Marketing Services will pay the royalty due. You will then be billed by the International Finance Department for reimbursement of the royalty payment.