Everything MetLife says and does defines our brand. Here you will find guidelines for what we say and how we say.
The messaging guidelines provide foundational key messages about MetLife’s business, purpose, and brand for both general and specific audiences. Incorporating these messages into communications will help ensure that the most important and differentiating messages about MetLife are delivered consistently.
The brand voice guidelines define our brand personality attributes and provide principles for communicating in a style that is true to MetLife’s brand and purpose. These principles are illustrated with before-and-after writing examples to ensure communications reflect a single, clear, and recognizable tone and manner.
Click to access the Voice and Message Guidelines.