MetLife is a business involved with what’s deeply personal. The photographs we choose say that MetLife understands and likes our customers. Whether still lifes, or of people, MetLife photographs have a feeling of comfortable intimacy, involvement and stylishness.
Images that are too expected, obvious, or cliché, such as the ones shown below, deaden our communications. Strive for images that are engaging and tell a story.
Use careful consideration when choosing metaphors. Many metaphoric images may appear obvious or staged.
Avoid photographs that appear very posed or where messages seem forced. Selected photographs should be natural and spontaneous. It is also advisable to avoid photographs that are ambiguous or could contain mixed messages across demographics or cultures.
The image library has been assembled to help in the creation of marketing collateral for internal and external use. The images are licensed for usage around the world in any print and online media.
To login to the library, go to www.metlife.i-g.pl. If you are a first-time visitor, or used general login in the past, click on “sign in” and register. (If you used your email address to login in the past, use “forgot password” to retrieve new login credentials.) The automated request will be sent to International Marketing and your access will be activated. Upon activation, you will receive an e-mail which will confirm activation. You will then be ready to use the library.