Effective benefits communications:
- Increase employee awareness and employers’ benefits ROI
- Speak to the needs and goals of all employees
- Increase employees’ sense of being valued and appreciation of their employers
Looking to make a bigger impact with the benefits you offer? Look no further than better communications.
The old adage that retail success is based on location, location, location, has a parallel in the world of employee benefits: to generate full value from their investments, employers must go all in on benefits communication.
MetLife’s 2022 Employee Benefits Trends Study shows just how powerful effective communications are in engaging and retaining talent in a historically tight labor market by boosting employee awareness and appreciation of employer-provided benefits.
Capturing employees’ attention and influencing their behavior require highly relevant, personalized and accessible communications, with messaging that addresses employees’ diverse, individual needs and goals. Unfortunately, most organizations have yet to embrace these leading practices and thus have work to do in driving better talent outcomes.
Today’s benefits communications fall short
Most employers believe they are communicating effectively about benefits. But large proportions of employees disagree. In some cases, communications fail even to clarify what benefits are available. Our survey results provide a useful benchmark in defining minimum requirements and employee preferences for benefits communications.