Traditional ways of analyzing employee groups are no longer relevant. Assessing employees based solely on their demographics is keeping employers from understanding the most important motivations that drive employee satisfaction. The world’s leading companies are using a different approach. This is a new kind of segmentation that uncovers employees’ preferences, motivations, personal goals and individual circumstances. A new brand of segmentation that allows HR to better focus their limited resources on what will have the most impact on their unique employee populations.
1. Seeing employees differently
For today’s employees, work isn’t just a way to pay the bills. In a world of record employment rates, changing attitudes and on-demand everything, employees are expecting more. They want work that enriches their personal lives, and their personal lives enriched by what they do every day. They want work with meaning, and they want to work in a place that they feel comfortable bringing their whole selves to the job.