Aaron Hurst on the Power of Purpose and Connection

1 min read
Jun 21, 2022

What is the connection between purpose and performance? Amid the Great Resignation, what can workplaces do to meet the demands of today’s workforce?

Today’s guest, Aaron Hurst, coined the “purpose economy.” He is the CEO and Founder of Imperative, a peer coaching startup that is helping employees find meaning and purpose in their work. According to research, 61% of Americans feel lonely at work — even before the pandemic.

In this episode, Aaron and I tackle:

  • why relationships are the biggest predictor of fulfillment at work
  • why care is critical for businesses
  • designing interactions that build authentic connections in the workplace

Learn more about Aaron’s work on the “Purpose Economy” at Imperative.