New Campaign from the MetLife Premier Client Group Aims to Change Advisors' Perspectives on Expanding and Strengthening Their Businesses

MetLife, Inc. (NYSE: MET) today announced the launch of a new campaign in support of the MetLife Premier Client Group, the company's nationwide organization of financial professionals within its U.S. Retail division. The campaign is focused on changing financial advisors' perspectives on growing, building and strengthening their practices and client relationships.

In October 2013, MetLife reshaped its retail distribution organization and re-launched it under the name MetLife Premier Client Group. The organization’s foundation is a workforce of highly trained and credentialed financial services representatives who subscribe to a holistic wealth management philosophy and build unique solutions for every client.

The newly launched campaign concentrates on four areas of growth for financial professionals:

  • Holistic Wealth Management: Strengthening advisor-client relationships by balancing asset growth and risk management, allowing advisors to choose the right wealth solutions for their clients.
  • Long-Term Planning: Providing confidence and peace-of-mind for the future of advisors’ practices and valued client relationships through succession planning.
  • Advisor Teaming: Leveraging advisor teaming to offer clients multiple areas of expertise and comprehensive planning strategies, allowing for more holistic solutions for clients and a tiered approach to advisors’ practice growth.
  • Resources and Support: Allowing advisors to focus their time on growing their practices and serving clients by enabling them to take advantage of the resources, experts, support and educational programs offered.

"At the MetLife Premier Client Group, we want to ensure that advisors are planning for their own practices in the same way that they are planning for their clients' futures," said Paul LaPiana, Executive Vice President, MetLife Premier Client Group. "With this campaign, we’re using advisor success stories to demonstrate what a small change in perspective can mean for the growth and strength of advisor practices and client relationships."

The campaign features videos of financial professionals discussing how the MetLife Premier Client Group's dedicated and continually enhanced advisor support model has allowed them to focus their time on what matters most.

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About MetLife 
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit

MetLife Premier Client Group is the distribution channel name for the offices of Metropolitan Life Insurance Company (MLIC), New York, NY 10166. Securities products offered by MetLife Securities, Inc. (MSI) (member FINRA/SIPC), 1095 Avenue of the Americas, New York, NY 10036. MLIC and MSI are MetLife companies. MetLife is an Equal Opportunity & Affirmative Action Employer.