METLIFE APPOINTS ARGONAUT AS AGENCY OF RECORD
New York, September 03, 2015
MetLife, Inc. (NYSE: MET) today announced the company has appointed ARGONAUT as its new creative agency. The appointment follows an agency review initiated in March 2015.
ARGONAUT will serve as the company’s global agency of record with responsibility for delivering creative work in the U.S. and partnering with relevant agencies around the world to ensure MetLife presents a single, unified brand in all of the markets where the company does business. The agency will develop a new brand campaign as well as executions that are specific to MetLife’s businesses.
“ARGONAUT is a big ideas agency that understands how to get underneath the complexity of large companies, find the soul of the brand and express it in a meaningful and un-ignorable way,” said Esther Lee, Global Chief Marketing Officer at MetLife. “They also invest the time and intellect to really understand the underlying mechanics of our business, which is crucial to bringing about business-shifting execution.”
“MetLife is an iconic brand with an amazing story to tell,” said Rick Condos, Chief Creative Officer of ARGONAUT. “While the company is nearly 150 years old, they are constantly innovating to help improve people’s lives. We can’t wait to help them tell this story around the world.”
This appointment reinforces MetLife’s commitment to building its brand globally and leveraging the power of marketing to drive business outcomes.
“We are looking forward to working with ARGONAUT to energize our global brand and highlight the unique capabilities and solutions MetLife brings to people, companies and societies around the world,” said Lee.
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
ARGONAUT is an idea-led advertising agency based in San Francisco, California, founded in March 2013 by industry veteran Jordan Warren, creative team Hunter Hindman and Rick Condos, and head strategist Max Heilbron. Named one of Ad Age’s Best Places to Work in 2014, ARGONAUT teams the best talent with the bravest clients in pursuit of work that both drives business results and leaves a dent in culture. ARGONAUT’s clients include MetLife, Cricket Wireless, Fitbit, Hershey and Campari.