Skip directly to content

Voice and Message

Voice and Message - Banner

Everything MetLife says and does defines our brand. Here you will find guidelines for what we say and how we say.

The messaging guidelines provide foundational key messages about MetLife’s business, purpose, and brand for both general and specific audiences. Incorporating these messages into communications will help ensure that the most important and differentiating messages about MetLife are delivered consistently.

The brand voice guidelines define our brand personality attributes and provide principles for communicating in a style that is true to MetLife’s brand and purpose. These principles are illustrated with before-and-after writing examples to ensure communications reflect a single, clear, and recognizable tone and manner.

Click to access the Voice and Message Guidelines.

MetLife Store

The place to shop for MetLife branded promotional materials.


Copyright 2003-15 Metropolitan Life Insurance Company NY, NY - All Rights Reserved.
PEANUTS © 2015 Peanuts Worldwide LLC
L1213353292[exp1116][All States][DC,GU,MP,PR,VI]