A Five-Step Communication Plan for Benefits Education
Employees have varying levels of understanding when it comes to benefits—and benefits communications should reflect these differences. But those communications should be ongoing: While open enrollment is still the most critical time to consider and select benefits, there is great value in year-round outreach.
Driving communications through multiple touchpoints and time periods helps promote understanding, engagement, and utilization. The below action plan can be used as a model to guide benefit communications so that employees understand their package and what benefits are right for them and their families.