2. Donate or become an investor
Women-led companies struggle to get the funding they need to survive. While several factors impact this trend, women receive less than half the average investment amount as companies owned by men. Also, those loans tend to be shorter term and have higher interest rates, making it more likely for women to have to self-finance their companies.
You can support them by donating to causes like Opportunity Fund, a non-profit organization that provides loans to women-owned small businesses and underserved entrepreneurs. If you prefer to invest in businesses directly, look into buying stock from a publicly traded, women-owned business, or talk to your financial advisor about adding women-owned businesses to your personal portfolio.
3. Give social support
Word of mouth is one of the most powerful marketing tools available—and it doesn’t cost a thing. Show some love with positive reviews on social media and be explicit about what you liked best.
Follow accounts that support women, like WomensNet, an organization that awards monthly grants to women-owned businesses, and U.S. Women’s Chamber of Commerce, an advocacy group that helps women start and build successful businesses and careers.
Celebrate and support women by using #BuyWomenOwned on social media during Women’s History Month in March and these key moments throughout the year: March 8, International Women’s Day, August 26, Women’s Equality Day, and October 11, International Day of the Girl.
4. Share your network
Help women-owned businesses in your community get seen and heard.
For example, you could partner with a woman-led business for your next corporate event. If possible, make it a point to invite more women as keynote speakers and panelists. (Women speakers are typically underrepresented at professional gatherings.) These networking opportunities can raise awareness for a small business and help women entrepreneurs grow their list of contacts.